For instance, what happens if we search for "Amrita holidays"? Well, we find a travel agency called Amrita Holidays! Mata Amritanandamayi's smile welcomes us on the home page so there is absolutely no doubt, this profitable private business is related to Sudhamani Idamanel.
The company runs an empty Facebook page, an empty Google+ page and an empty twitter account. They have made a cute free slideshow to advertize but photoshoped pictures are not very meaningful. Therefore social media are not the best way to understand what lies behind the curtain.
According to CorporateDir, there are six managers in Amrita Holidays Pvt Ltd. Two of them bear names which sound familiar : Suresh Kumar and Manoj Joseph. Just as if by chance, Amma's brother is called Suresh Kumar. One of his best friends is called Manoj Joseph. Both men praise Mata Amritanandamayi on letterstothemother :
"For your information, my friends—Nasar, Kabeer, Sabu Jacob and Manoj Joseph—are among those who have come out to proclaim Amma’s goodness and to sing Her glories"To crown it all, the registered office of Amrita Holidays is located in Amrita Vidyalayam Campus in Ernakulam, Kochi. The travel agency's address is exactly the same as Amrita school's address.
Does Amma and her swamis know anything about this travel agency? We don't see any connection with spirituality nor charity so why displaying her name, her picture and her quote on the website homepage? Is she fooling us or is she fooled by her own brother? Does he "proclaim Amma’s goodness and sing Her glories" because he can use her to make money flow into his pocket? Money, profit, business. That's all we can find behind the Darshan scene.