In union there is strength

We believe that Indian guru Mata Amritanandamayi known as the “Hugging Saint” is Embezzling The World. Help us to spread the truth about her.

Sunday, December 29, 2013

We have a few questions for AEPL's director

Following the publication of a post on Embezzling The World, the director of Amrita Enterprise Private Limited (AEPL) is in a good mood to provide some clarifications regarding the links between his corporation and the Mata Amritanandamayi Math (MAM). Perfect because we have a few questions for him.

Friday, December 27, 2013

We are "lying skunks" and "lying bastards"

A new article has been published on, the blog which supposedly talks about the scandals regarding Amma. "Supposedly" because in fact this blog debunks all the scandals before praising Amma's work. According to this new post the members of the Amritasatyamayi team are "lying skunks" and "lying bastards". What else could they mean? In fact if anyone is telling lies it is them!

Sumptuous birthday

2 days before the 2014 new eve, we are in a mood for celebration. Precisely Amritanandamayi's 50th birthday was celebrated 10 years ago, in 2003 and yet the whole world still remembers this incredible event. Join us for a backstage tour.

Global holiness

“Amma needs no propaganda. Does the ever-radiant Truth need any propaganda?". Yet, we kindly ask you to look at her media review and to be impressed by her worldwide connections. This could be the summary of Amritapuri's media page : denying propaganda while making a lot of it. Striking detail : there is not a single indian media on this page, almost only western ones. Why? The beginning of the article is also striking :
"When Amma first manifested her mission of Love in the mid ’70s, it was not advertised in the press, and no one wrote a story about it afterwards for the daily news. Still, hundreds came that day, and thousands kept coming."
This is not true.

Sunday, December 22, 2013

Fish n' Love

In her book Holy Hell, Gail Tredwell writes that Amritanandamayi eats fish curry twice a day. And then? This is not surprising for a fisherman's daughter, many good people worldwide share the same diet. What's wrong with eating fish?

Friday, December 20, 2013


Amritanandamayi is said to have done so many things. Her achievements appears superhuman. Her carrier is managed by High Ground Consulting which claims that "hundreds of exceptional news stories have been generated, locally, nationally and internationally". Generated? What does it mean? Is it possible that some of the stories have been invented for her to look more impressive than she actually is? It is strange to see that her story is actually filled with contradictions.

The real power of the devotees

According to the official statements, Amma has hugged more than 30 million of spiritual seekers worldwide in 30 years. It ensues that one can feel uncomfortable to criticize such a charismatic international personality : "If 30 million of people love her worldwide, how come that I don't?".
However her devotees come to get darshan every year. In western countries, they even get darshan at least twice per year : one time during the normal program and one time during the devi bhava night. When they travel to India they get more darshan. She may have given her hug 30 millions of times but to how many people?

Tuesday, December 17, 2013

Amrita Enterprise Private Limited

"Many people think that spirituality is against making money. This is why many label spirituality as retrogressive. Spirituality is not against wealth or fame". This quote is from Amma herself.

AIMS is not a charitable hospital

This statement is written on this official advertisement page. The "Financial" section states that AIMS primary source of funding revenue is "out of pocket payments". Another article which promotes Amma's work emphasizes that AIMS "is engaged in serious research and affordable treatment to people all over India and abroad". Moreover this statement is also clearly written into an article which is meant to support Amma in relation to a highly publicised event. In 2012, a young girl named Swathi Krishna was in need of liver transplant.

Amma lies re "charity" AIMS hospital to benefit tax exemption

Have you ever heard about Amrita Execare? "AIMS has launched a unique healthcare programme ... an evening clinic dedicated to professionals, executives and entrepreneurs". Executives? Entrepreneurs? This is definitely not a charitable service.

Monday, December 16, 2013

The tsunami relief

Criticizing Amma always brings about the same reply. Her devotees begin to psalm the endless list of her charitable actions. The message is clear. Even if her organization has bad aspects, the show must go on, for the sake of the poor. The most impressive action was the rehabilitation effort after the tsunami of December 2004. But this relief wasn't as nice and smooth as Amma's official websites claim.

Sunday, December 15, 2013

$2000 for the non-needy

The products sold in the many shops of Amma are rather expensive. Nevertheless her devotees are happy to purchase these items at excessive costs, for the M.A. Math official speeches assert that every single cent is spent in charitable projects, in an effort to help the poor and the needy in every possible way.

Has she forseen the irregular tax exemption?

The M.A. Math is among a list of 240 irregular tax exemption cases.

Saturday, December 14, 2013

The spiritual village cannot be profitable without Amma

In 2001 the state of Kerala had a great idea. why not turning the spiritual tourism into a profitable business? Great idea.


The whole world is not enamoured with Her Holiness Sudhamani Idamanel. In addition to protest marches, her activities have sometimes meet such opposition that a few petitions have been launched.

What about the orphanage?

"I visited her orphanage near the ashram and was disturbed to see how the children there were living."

What happened in 1983?

Althrough our inquiry about Mata Amritanandamayi, we have seen the same allegation several times : "Amritananda Mayi went underground in 1983 when the police confronted about 26 women who claimed to be possessed by gods and goddesses."

Thursday, December 12, 2013

Stainless mother of communication

Googling her name invariably displays a long list of websites praising her love and compassion in action. It surely means that Amma spends all her time showering her grace over humanity, thus the whole world loves her. In fact the reality is not so magical. She has faced opposition since the very begining, but the critics are erased as they rise.

Monday, December 9, 2013

Amma Only Gives 10% Foreign Donations to Charity - Report

A report on the ridiculous wealth and money-hoarding of the Hugging Saint, Mata "Ammachi" Amritanandamayi.

Kerala “Hugging Saint” Mata Amritanandamayi gives less than 10% foreign donations to charity. Nearly 63% donated in foreign banks.

Sunday, December 8, 2013

Holy Hell - What life was like for Amma's personal attendant of 20 years!

Amma's former personal attendant of 20 years Gail (Gayatri) Tredwell published her autobiography of her life with Amma entitled "Holy Hell: A Memoir of Faith, Devotion and Pure Madness" in October 2013.

This book has sent shockwaves around the Amma community as Tredwell reveals what REALLY went on behind closed doors. She reveals:

Infinite immunity

As a major Hindu leader, Amma benefits from total immunity. Protests raise and crumble against an invisible shield which magically protects her organisation and her deeds.

What really inspires Amma's devotees?

A phrase says : "one recognizes a tree by its fruits". Amma is a spiritual leader. Where does she leads the people? This ironic post from an Amrita TV viewer is likely to raise the question in our mind. Let's have a look at some of her devotees to have an idea of the kind of light that she brings to the world.

Saturday, November 30, 2013

Unexplained disappearances

Many unexplained dramatic events occured in Amritapuri. Here are some of them.

Mysterious accounting

It is true that the the M.A. Math doesn't have any employees. This may be seen as a proof that there are no financial manipulations in this organization. But taking a closer look gives another point of view.

Nationalist flavor

According to Indian newspapers, Amma is mainly supported by 3 political parties which are Rashtriya Swayamsevak Sangh (RSS), the Vishwa Hindu Parishad (VHP) and the Bharatiya Janatha Party (BJP).